Why We’re Building Intrip — A Better Way to Discover (III)
In the last two pieces, we talked about what’s broken about today’s discovery:
How jumping across platforms feels exhausting
How endless scrolling makes you feel lost
How algorithms quietly decide where you go
How great places get buried while trends take over
So the real question becomes:
What does a better way actually look like?
Not just in theory — but in the product itself.
We didn’t want to build another platform where you scroll endlessly. We wanted to create something that feels natural, something that fits how people already discover — just without the noise.
At its core, intrip is built around a simple idea:
Discovery should feel like exploring a map around your interests, not fighting a feed where you’re labelled with random tags.
Map Over Feed
When you open intrip, you don’t land on an algorithm-driven feed. You land on a map.
Not just any map — but a living one, shaped by real experiences.
Every place on the map exists because someone chose to share it.
Not because it paid to be there.
Not because it went viral.
Just because it mattered to someone.
Context Over Trend
One of the biggest problems today is that everything is flattened into numbers:
Ratings
Likes
Views
But numbers don’t tell you why a place matters.
On intrip, every recommendation carries context:
Why this place is special
When to go
Who it’s for
And more
Because a quiet café isn’t “better” than a busy restaurant — it depends on what you’re looking for.
We’re not trying to rank the world.
We’re trying to explain it.
Discovery Through People, Not Algorithms
Instead of following trends, you follow perspectives.
People whose taste you trust.
People who explore the way you do.
Not influencers trying to perform —
just real people sharing places they genuinely care about.
It should feel less like scrolling content, and more like getting recommendations from friends.
Designed for Intent, Not Distraction
Most platforms are optimized for one thing: keeping your attention.
That’s why you get pulled from trip planning… into a dancing cat video.
intrip is designed differently.
You open it with a purpose:
“I want to find something.”
And the product respects that.
No infinite scroll.
No unrelated distractions.
No fighting the algorithm.
Just a clear path from:
curiosity → discovery → decision → experience
We’re still early. There’s a lot to build, a lot to refine, and a lot to learn. But the direction is clear:
Discovery should feel human again, and we want to bring back the joy of exploration.
finding maria was a highlight of our journey.
Maria Adey is an outdoor adventure blogger at mariaadey.com. She is based in the Vancouver Lower Mainland and is passionate about safe and equitable access to the outdoors. Originally from Newfoundland, Maria grew up camping around the province and hiking on the East Coast Trail. Her love of adventure encouraged her to travel and she moved to BC in 2014. Maria has a favourite hobby for every season. She loves to ski in the Winter, kayak in the Spring, backpack in the Summer, and relax by the fireplace with a good book in the Fall.
Maria believes the outdoors are for everyone and focuses on sharing her experiences so that others can safely and sustainably enjoy the outdoors. She uses her blog to share trip reports, guides to local hot spots, and practical resources for outdoor safety. Maria is a long-time volunteer with Girl Guides of Canada, working with teen girl guides to grow their skills and confidence when recreating in the backcountry. One of Maria's highlights was learning to surf with her unit in Tofino.
Maria is excited for the opportunity to pair with Intrip to foster more community within our beautiful province. After 12 years in BC, she is still astounded by the quality of experiences on offer across the province and her bucket list of activities only continues to grow. She is looking forward to connecting with other locals and discovering new places to explore.
Maria lives on the unceded traditional territory of the kʷikʷəƛ̓əm, which includes shared territories with the səlilwətaɬ, Stz’uminus, Qayqayt, xʷməθkʷəy̓əm, Semiahmoo, Stó:lō, and Hul’qumi’num.